SEO and marketing for optometrists
Routine eye exams are a crowded, price-driven search. Your specialty services, like dry eye, myopia control and specialty contacts, are where independent practices can stand out and where patients are actively looking for an expert.
Where the patients are
The services worth being found for
I build your visibility around the services that matter most to your practice, not generic terms every office in town is chasing.
Dry eye treatment
A growing specialty patients research in depth and often pay for out of pocket.
Myopia control
Parents search specifically for it, and few local practices explain it well.
Specialty and scleral contacts
Patients with hard-to-fit eyes travel for the right expert. Be the one they find.
Comprehensive eye exams
Still the front door for most practices. Win it with your profile and reviews, not price.
Medical eye care
Infections, eye injuries and disease monitoring. Patients need to know you handle these.
Frames and eyewear
Your boutique selection is a reason to choose you over online retailers. Show it.
What I usually find
Common gaps
- Website focused on eyewear brands instead of the specialty services you offer
- Dry eye or myopia control buried as a line in a list
- Google profile using generic categories and stock photos
- Listings that differ across insurance directories and review sites
- Reviews that mention great care but are not being asked for consistently
- AI assistants that do not know which local practice treats dry eye
Your market
Competing with retail chains and online glasses
Chains and online retailers compete on price and convenience. Independent practices win on expertise and relationships, but only if patients can see that before they book.
Making your specialty services visible in search brings in patients who are looking for an expert rather than the cheapest exam.
What the project covers
One project, done properly
- Google Business Profile: categories, services, hours, photos, booking
- Dedicated pages for your highest-value services
- Directory and healthcare listing cleanup
- A simple review request system your front desk can run
- Structured data and AI-crawler settings so AI assistants can read your site
- A plain-English handoff of everything changed
The AI question patients are already asking
"Which eye doctor near me treats dry eye?"
Part of every project is checking what ChatGPT, Gemini and Google's AI answers say about your practice today, then making sure they have accurate, clear information to work from.
Find out if I can actually help
Send me your website and the services you most want to grow. I'll look at your search presence and tell you honestly whether a project would make a real difference. If it wouldn't, I'll say so, and you'll still get the notes.
Request a free fit check